Marketing article

The Rise of User Generated Content (UGC)

Unless you've been living under a rock for the last few years, you will have noticed brands moving away from traditional photography and advertising towards working with influencers.

The greatest tool for selling more product is placing it with an influencer, seeing them recommending it and using it in their own home. That is because people buy from those who they know, like and trust.

Not to mention the significant cost savings, although it is important to reward those using and marketing your products fairly. The amount of money spent on studio time, creative expertise and photographers can be eye watering for styled shoots, so no wonder brands pursue the much more cost effective and warmly received UGC.

Not only are the images and content a lot more personal, the significantly lower cost means you can refresh them seasonally with minimum of fuss.

Every brand should have a gorgeous suite of images to draw upon to really show the best of their products from a professional as well. Otherwise you are doing your business a massive disservice. But it is also vital to engage your community and using influencers to generate content helps to create familiarity.

Have you considered User Generated Content as an option for your brand?